Let’s talk about marketing!
I’m sure you’ve heard about the 80/20 rule – you know the rule that says you should spend 20% of your time creating valuable content and 80% promoting it to increase brand awareness and engagement on your social media platforms. Implementing the 80/20 rule sounds easy, but the REAL question is how do you promote your brand (or business) in a way that moves people to act or buy whatever you are selling?
I’ve been researching ways to improve my marketing/promotional strategies and discovered three books every content creator or side hustler should read.
These books have contributed to the success (and glow up) of numerous influencers, content creators, side hustlers, and entrepreneurs. So, if you want to:
- attract the right people to your brand;
- tell a story that captivates and resonates with your audience;
- market your brand effectively; and/or
- level up altogether,
you need to read or listen (via Audible) to every single one of these books. PERIOD!
No. 1 – Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
No. 2 – Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk
No. 3 – Building a Story Brand: Clarify Your Message So Customers Will Listen by Donald Miller 
I hope you enjoy this book list! And don’t forget to drop your favorite books or articles about marketing in the comment section below.
Until next time, cheers to success and growth!
Xoxo, Michelle Ijeoma